Since we started ALAS in 2011 we have been lucky enough to feature in quite a mix of awesome publications and online media platforms. In every interview from past and present, we are asked why we use sustainable fabrics and ethical production. Each time our response is simple... Why wouldn't we?
From a personal and professional perspective, we believe we have a responsibility for the impact we have on the world. This may seem like an overwhelming task but for us, it is just common sense. Although running a business can be challenging, we are very privileged to have the opportunity to create one and we think it's pretty exciting that we have the power to minimise our negative impacts and maximise our positive impact!
Why would we choose to exploit the planet, contributing to massive environmental degradation? Fashion is the second most polluting industry, the first being oil, so why would we choose not to, when we can easily use organic cotton, recycled PET and handwoven fabrics
? Why would we choose to use dyes and inks that are include known harmful chemicals such as formaledhyde, AZO's and flame retardants
, when we can simply choose accredited dyes of the same quality free of these nasties? Why would we choose to work with factories that pollute waterways
, and in turn contaminate farmland, crops, communities, when we can opt for those that recycle and dispose their water responsibly. Why would we choose cheap materials, produce 52 seasons
a year so that you can by a new dress on a whim for the price of a sandwich, when we can consider cost per wear and produce beautiful high quality pieces made to last? Why would we use traditional plastic bags when we can use biodegradable bags that will completely biodegrade in 180 days
. And lastly why would we risk the lives
of men, women and children when we can build relationships with producers that support a living wage, workers rights, gender equality and is against child labour? So......why wouldn't we?
It may seem like harrowing stuff but really, all we need to do is think. We have the opportunity as consumers, producers and designers to take make a positive difference, to reduce our environmental footprint, to empower communities not corporations, it's not just a t-shirt anymore.